Email and SMS Marketing
Email is more than just a simple communication tool, it’s where your best and most loyal customers live. By crafting targeted email and text campaigns and utilizing AI enhanced data and insights, we nurture customer relationships and drive meaningful action while delivering measurable ROI.
BENEFITS
Increase conversions and boost customer engagement with smart, consistent email and SMS campaigns.
Generic email blasts are a thing of the past. Winning with email and SMS today means knowing your audience, segmenting by behavior, delivering clear calls to action, automation, and personalizing every message. At Lumen Digital, we craft creative campaigns that don’t just land in inboxes, they get opened and acted on.
Speed
97% of SMS are read within 3 minutes.
ROI
For every $1 spent on email, the average return is $36.
Tailored
Personalized messages drive 6× higher transaction rates.
EMAIL & SMS MARKETING APPROACH
We blend human insight with AI efficiency to create modern email & SMS campaigns.
Campaign Strategy
We map out targeted sequences such as welcome series, promotions, and re‑engagement based on your goals and customer behaviors.
Smart Segmentation
Using data points such as purchase history, location, and engagement behaviors, we create dynamic segments so every message resonates.
Automated Workflows
Triggered emails and texts run on autopilot, boosting conversions while you focus on your business.
Creative Copy & Design
We blend engaging copy with eye-catching design to create emails and texts your customers actually want to read. Every message is crafted to capture attention and spark action.
Delivery & Compliance
We’ll keep your lists clean and make sure your emails and texts actually reach the right people. We follow best practices so your messages deliver and your domain stays healthy.
Continuous Optimization
We don’t just set campaigns and walk away. We track performance, test new ideas, and refine every detail. This ongoing process ensures your campaigns get smarter, stronger, and more effective over time.
BRINGING CLARITY
Shedding light on email and SMS marketing.
We track key metrics like open rates, click-throughs, and conversions to see what’s working and what’s not. From there, we make adjustments to improve performance that allow your campaigns to deliver better results over time.
With SMS, the best results come from messages that feel timely and special. Think flash sales, limited-time promos, or VIP rewards, anything that makes your customers feel like they’re getting insider access and a reason to act now.
By creating content that revolves around not only promotions and sales, but also information that your customer base will find value in, you build brand authority and trust. Over time, consistently delivering high quality, valuable content coupled with timely sales and promotions will create a loyal customer base that sees you as the expert in your field.
+760%
increase in revenue when using segmented campaigns compared to one-size-fits-all blasts.
+320%
increase in revenue when using automated workflows (cart abandonment, follow-ups, etc) compared to non automated campaigns.
+20-30%
increase in revenue when SMS marketing is used in conjunction with email marketing.